The strengthening of the corporate social responsibility model defined by Bancaja must also be based on the gradual transfer of social and environmental commitment to the main companies that comprise the Bancaja Group. Fundamentally, this concerns the companies whose activity may have the greatest and most direct effect on the environment.
Accordingly, Bancaja Habitat is working towards this goal as it operates in a sector with a high level of impact on the environment and sensitivity from the perspective of society.
Through this Commitment to Sustainability, Bancaja Habitat aims to apply and implement the best practices available in all the areas in which it operates beyond the scope of the obligation imposed by the legal framework in terms of land and development.
At Bancaja Habitat we consider that the principles of Sustainable Development must be integrated into all our operations as the backbone of a differentiation strategy that guarantees the viability and future of the company in addition to its capacity to generate economic, environmental and social value.
Similarly, Bancaja Habitat is working towards the creation of value for its clients, both for the owners of the land and the actual buyers of the real estate products generated on that land. Landowners are encouraged to participate in the urban development process, while property buyers are kept up to date with the progress of their contracts and their opinions are analysed in order to understand their perception and evaluation of the developments.
Basic principles of service
Through this Commitment to Sustainability, Bancaja Habitat aims to apply and implement the best practices available in all the areas in which it operates beyond the scope of the obligations imposed by the legal framework in terms of land and development.
The basic principles that determine our activity are listed below:
- Experience and professionalism in development and real estate – over fifteen years operating in the sector.
- Excellence in the execution of projects through the implementation of exhaustive controls with regard to construction work and material selection.
- Satisfying the needs of clients by placing special emphasis on the quality of the processes and employing resources to understand their opinions and their perception of the work undertaken in addition to identifying areas in which improvements may be made in future developments.
- Respect for the environment by means of specific environmental programmes applied in all phases of the usual construction and development process: environment analysis, contracting of suppliers, design of properties, environmental innovation and the environmental awareness of the user.
- Continuity in the area by planning and undertaking projects with a scope that covers the entire development and real estate process and its correct completion.
- Social commitment through the incorporation of aspects such as the development of subsidised housing, housing and residences for specific groups (the elderly) and activities within the framework of development cooperation.
- Equal opportunities and non-discriminatory practices by implementing an active policy of equal opportunities and individual and collective non-discrimination in all activities and developments.
- Efficacy, profitability and value creation by achieving sustained growth of the value of the company by means of increasingly efficient activities.
